Predata: Predictive Analytics Platform Redesign
As the product and UX lead, I guided the redesign of Predata’s B2B predictive analytics platform, focusing on simplifying complex navigation and integrating a comprehensive product glossary. This user-centered approach led to a 30% increase in user satisfaction and a 20% reduction in support requests, demonstrating my ability to deliver solutions that address both business and user needs.
Problem-Solving:
- Complex Navigation: Users struggled to find key features due to an overly complicated navigation system.
- Lack of Product Glossary: Users lacked context for industry-specific terms, resulting in frequent support requests.
- High Learning Curve: The platform’s steep learning curve increased onboarding time and support queries.
Process:
User Research:
I conducted interviews with both new and experienced users to uncover pain points around navigation and terminology. Insights from this research directly informed our design decisions, guiding us to simplify the UI and integrate a glossary for real-time definitions.
Wireframing & Prototyping:
I developed wireframes to streamline navigation and minimize steps to access core features. The product glossary was designed to be accessible within the UI, enabling users to quickly understand industry terms without leaving their workflow.
Collaboration:
Working closely with subject matter experts, I ensured glossary content was accurate and user-friendly. I partnered with engineering to implement these features cost-effectively, requiring minimal backend changes and ensuring a smooth rollout.
Usability Testing:
We conducted multiple rounds of usability testing with real users. Results showed users navigated the platform 25% faster, and confusion around terminology dropped significantly.
Outcomes:
- User Satisfaction: Increased by 30%, with users reporting a more intuitive and efficient experience.
- Support Requests: Decreased by 20%, as users found answers independently via the glossary.
- Onboarding Time: Reduced by 15%, enabling new users to understand and use key features more quickly.
Reflection:
This project reinforced the value of simplifying complex workflows and building user-centered solutions. By improving navigation and integrating a glossary, we enhanced user experience and reduced operational costs. This case study highlights my ability to blend product management and UX design to deliver measurable, high-impact results.